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The other side of the story

I love the new Christian Aid advert.  I don’t know if any of you have seen it – filmed in Sierra Leone; it is upbeat, positive, and focuses on supporting communities to help themselves. What a pleasant change from the images of starving children and ill-equipped hospitals we are bombarded with in an effort to increase giving.  Whilst nobody is denying that these things do happen, there is something to be said for avoiding compassion fatigue, and portraying a picture which goes beyond the only image many people have of the Global South, which shows only one side of the story.

I couldn’t be happier to see that charities are finally getting the message but what will be harder is getting donors on board.  As Stephen Buckley, Head of Communications at Christian aid, noted, donors in the UK have a definite propensity to give more to help people survive, than to thrive.  I would suggest that this is based on a lack of understanding on the part of many donors – and one which charities must play a part in combating – as to how economies grow.  Certainly not by giving the bare minimum which will only go far enough to help the very poorest avoid starvation.  Without funding for the creation of employment opportunities, support for entrepreneurs and new businesses, communities cannot support themselves, much less thrive.  But thrive they must, if growth is, indeed, a key factor in development.

I applaud Christian Aid for showing another side to the same old sob-story we are so often told, and hope that other charities will begin to do the same.  I would also encourage donors to look at the bigger picture.  For me – the question of supporting survival versus the opportunity to thrive, comes down to the old proverb ‘Give a man a fish, and you feed him for a day; show a man how to fish, and you feed him for a lifetime’. So let’s not just give fish. Let’s allow the fisherman to not only feed his family, but start a business, pass on his knowledge and create employment opportunities in his community.

What do you think? Would you rather give money to help people survive than to thrive? What do you think of Christian Aid’s new approach? We would love to know your views.

Cause4 My Antarctic Challenges are upon us

As many of you will know by now, the Cause4 team have decided to support the Shackleton Foundation, by each taking on our own ‘Antarctic’.  Through the challenge, each of the team will seek sponsorship for taking on a personal challenge, or conquering a fear.

Without spending too much time thinking about it, I decided, about six months ago, to take on a 10 kilometre swim (which is now only six weeks away and fast approaching!). Whilst I could always swim, and might even say I quite enjoy a paddle – I had absolutely no idea what I had let myself in for.  Five months into my gym membership, and averaging 1.5 ‘swims’ per week, each of about 1.5 kilometres, I have still never swum more than 4 kilometres in one go.  I get the feeling that the next six weeks are going to be pretty tough!

My 10 kilometre swim will take (at my current speed) around six hours, and involve 667 lengths of my (very tiny) swimming pool.  I suppose the (only?) saving grace is that I won’t be in freezing open water.  And yet, I’m quite excited about the whole thing.  I have almost no idea how I will manage to complete it without drowning, but I am confident that I will – and in doing so, feel a huge sense of personal achievement.  Not to mention raising money for the Shackleton Foundation.  I have raised £100 so far, but with six weeks to go, I still hope to reach my target of £500!

Tim Jarvis will recreate Shackleton’s epic journey for his Antarctic challenge.

What is great about the My Antarctic campaign, is how personal it is – turning us all into Ernest Shackleton (but hopefully a little more successful!) Participants can not only raise money for a great cause, but truly feel involved – and feel good about themselves when they accomplish something they never expected to.

We would love to see even more of you join in and take on your own Antarctic – whether that might be a public vocal performance, a marathon run, a day of bee-keeping or a sky-dive.  And, of course, all sponsorship for our challenges is more than welcome.  Six hours battling away in a swimming pool (not to mention the six months of training!) surely deserves some reward, after all…

Signing up for payroll giving at Cause4

I’m a big advocate of practising what one preaches.  Which is why I’m very excited about the impending set-up of payroll giving at Cause4.  We’re always talking about what a great, tax efficient, way this is to give, and I’m delighted to be getting involved.

But now comes the hard part.  How do I choose which charity to donate to?  Becoming a regular donor is something we shouldn’t take lightly, and due diligence here will be key.

I suggest three considerations:

1.            What are you passionate about?

Choose a cause that you love, something close to your heart, and something you genuinely want to be involved in.  No matter whether this is health, arts, international development or education, the important thing is that it’s something you care about, because you’ll be more inclined to keep up to date with their news, and to keep giving.

2.            How much do you know about your chosen charity?

Once you have decided which cause to donate to, and which charity best reflects your interests, it is important to find out as much as you can about them.  How long has the charity been set-up? Does it have sufficient reserves to be sustainable? Are there other opportunities to get involved – volunteering, for example?  Some of this will involve a bit of trawling through accounts (all available on the Charity Commission website), but is very worthwhile – you want your donations to have as much impact as possible, and be confident that your charity is the best one to address your chosen cause.

3.            How much to give?

This is a hard question.  And the answer will be different for everyone.  Take guidance from your chosen charity – many of them will outline what they can do with £2 per month, £3 per month, £5 per month.  These amounts might seem insignificant, but regular donors are the lifeblood of most charities. Make sure that your chosen amount is sustainable from your point of view.

I’ve chosen my charity, and can’t wait to start making regular donations and getting involved.

Does your organisation offer payroll giving? What did you consider when choosing your charity?  We would love to hear about what you think works.

Streamlining charity advertising – a cause for good?

We do like it when charities work together for the common good.  And the decision to limit charity advertising on train poster-boards in and out of London might seem a strange one to be praising, but praise it I will.  The move seems to have been prompted by charities themselves, realising that bombarding passengers with simultaneous images of hungry children, war-torn countries and injured donkeys will not promote donations, so much as leave commuters feeling overwhelmed (and not with grief), as well as giving rise to a problematic increase in compassion fatigue.

Charity advertising on posters has seen a rise concurrent with the increased ease of mobile giving.  But charities appear finally to be realising that some level of coordination will result in more successful campaigns for all.  As Reynolds, of KBH On-train media, so beautifully put it, nobody benefits if the propensity of fundraising campaign posters means that charities are ‘cannibalising one another’s responses’.

Get used to fewer of these on your daily commute

It could be argued that the move, which will limit charity poster campaigns to 20% of advertising space on trains in the Greater London area, will limit donor choice, but I would suggest that the enlightened donor (and we hope that all donors are enlightened) is able to carry out their own research into charities that they wish to support.  Whilst campaigns are inherently designed to educate about a given cause, not all causes appeal to all individuals.  And the very nature of campaigning is time-limited, resulting in a rotation of campaigns by different charities, rather than the current assailment of concurrent, conflicting demands for funds.

This may not be a typical manifestation of charities working together, but it’s almost definitely a wise move for all involved.  What do you think? Should charity poster campaigns be limited elsewhere? Or should they be given free reign?  We would love to know your views!

The ‘Voluntourist’ Debate

I recently read an article published on the Guardian website, entitled ‘In defence of voluntourists’.  This has long been on my mind – voluntourism, that is, rather than defending the practise.  As someone who loves travelling, and having lived abroad for extended periods, including spending the best part of a year in East Africa myself, I have certainly witnessed ‘voluntourism’ – at its best, and at its worst, and have developed an opinion of my own on the matter.

At a time when it is harder than ever for bright young graduates to make their first steps into employment, volunteering can be an attractive prospect – particularly if it brings with it the opportunity to visit far-flung parts of the globe.  And the Charity sector should be delighted that volunteering is such a popular option with students and young people, if it can mark the beginning of a lifetime of engagement with giving.

The problem comes when (as is so often the case) charitable resources could be far better spent employing trained, experienced individuals to undertake their in-country work.  There is a reason why Oxfam, CAFOD and other major International Development charities don’t send 19 year olds to deliver project work in the developing world – they lack the experience often to undertake what is needed.

Is this really an effective way to help the developing world?

When it is done well, there is no doubt that ‘voluntourism’ will benefit the ‘voluntourist’; opening their eyes to new cultures and ways of life, and allowing them to (hopefully!) integrate into society in parts of the world they may not otherwise have had the opportunity to visit.  But the neo-colonial culture of some charities and organisations operating such gap-year ventures must be guarded against – Western teens are rarely better qualified than local teachers, for example, and very unlikely to have gained a significant insight into solving the problem of world poverty in an eight week sojourn.  Not to mention the promotion of an assumed Western cultural hegemony.

There is no doubt that the willingness of young people to volunteer is a positive thing, and something which the charity sector should seek to capitalise upon.  But perhaps those who wish to do so should be encouraged to participate in volunteering locally, in places they know well and with causes they can offer some expertise or experience in – a re-emergence of the Big Society?  Volunteering should of course benefit the volunteer, but the principal beneficiary should always be the community or area in which the charity operates.

What do you think? Have you been a ‘voluntourist’? Do you think it can ever be a positive thing? We would love to know your views.

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